What Is Schema.org, and Why Is It Important?

Google defines Schema.org as: “A collaboration by Google, Microsoft, and Yahoo! to improve the web by creating a structured data markup schema supported by major search engines. On-page markup helps search engines understand the information on webpages and provide richer results. A shared markup vocabulary makes it easier for webmasters to decide on a markup schema and get maximum benefit for their efforts.” (https://support.google.com/webmasters/answer/1211158?hl=en)

 At its most basic level, Schema.org is a standardized collection of markup language that provides additional information to the search engines. It allows the search engines to form a deeper understanding about the content of a particular page. Search engines can then use this deeper understanding to enhance the information included in organic search listings, which in turn can help improve the way a page displays in search engine results pages (SERPs).

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