Monday, March 02, 2015
Google defines Schema.org as: “A collaboration by Google, Microsoft, and Yahoo! to improve the web by creating a structured data markup schema supported by major search engines. On-page markup helps search engines understand the information on webpages and provide richer results. A shared markup vocabulary makes it easier for webmasters to decide on a markup schema and get maximum benefit for their efforts.” (https://support.google.com/webmasters/answer/1211158?hl=en)
At its most basic level, Schema.org is a standardized collection of markup language that provides additional information to the search engines. It allows the search engines to form a deeper understanding about the content of a particular page. Search engines can then use this deeper understanding to enhance the information included in organic search listings, which in turn can help improve the way a page displays in search engine results pages (SERPs).
To download this POV please e-mail us an inquiry at: firstname.lastname@example.org
Posted by Joe Goodlad at 8:00 AM