Sunday, February 08, 2015

What's Up With Twitter?

A lot.

Thursday, February 5, Bloomberg News reported that Twitter and Google have agreed that Tweets will once again appear in Google results.

And in an internal forum, Dick Costolo, Twitter’s CEO, took personal responsibility—personal responsibility—for Twitter’s failure to address concerns by users of stalking, violent threats and other types of verbal abuse, a.k.a. trolling.  The admission was made amid ongoing criticism of Twitter for making it too difficult for targets of the abuse to gain Twitter’s support to stop the attacks.  Stories recently in the news include the cases of  Lindy West, Anita Sarkeesian and the late Robin Williams’ daughter, Zelda WIlliams.  Read more on The Verge.

In January, Twitter launched several new consumer features including:
  • "While you were away,” which puts some of the most popular stories you may have missed from accounts you follow at the top of the Timeline; and
  • Video functionality that allows people to capture, edit and share videos from within the Twitter app.
And for advertisers, Twitter is testing enabling them to create credit card-linked promotions to share directly with people on Twitter and has enabled mobile targeting options including the ability to target by mobile carrier and/or by users who have new mobile devices.

Twitter’s fourth quarter 2014 results were shared on Friday, February 6, and most of the news was good.  Here’s a recap:

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