The darling of the teens and early 20’s crowd, Snapchat, made a major shift this week, adding news and other content from media outlets including CNN, Comedy Central, Cosmopolitan, Daily Mail, ESPN, the Food Network, National Geographic, People, Vice, Yahoo!News, and Warner Music Group. The update that brought these content sources together is called “Discover.”
Snapchat has always been about users telling their personal stories through photos, annotated photos, photo montages and videos. Brands like Taco Bell have been using Snapchat to reach younger audiences for a while too. The shift is that Snapchat is working to be a “content destination” for people for whom their mobile screen is their screen of preference.
According to Snapchat’s blog:
“Snapchat Discover is a new way to explore Stories from different editorial teams. It’s the result of collaboration with world-class leaders in media to build a storytelling format that puts the narrative first. This is not social media.”
For more check out stories on AdWeek, Huffington Post, and NPR.
Thursday, January 29, 2015
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