Is Snapchat here to stay? With popularity among teens and nearly 200 million active users, Snapchat is moving past its bad press and becoming a beneficial marketing tool.
Snapchat is a photo messaging application that allows users to take photos, record videos, and add text and drawings and then send to a list of recipients. Content, or Snaps, then disappear after viewing.
Since its creation in 2011, Snapchat has grown in popularity, particularly among the college crowd. In fact, 77% of college students use Snapchat daily and two fifths of U.S. 18-year-olds claim to use Snapchat “multiple times per day.”
Businesses from McDonald’s to General Electric to Heineken are jumping on board with the self-destructing photo app and finding ways to use Snapchat for marketing success.
What you need to consider
While Snapchat can be used for unique and cutting-edge marketing techniques, there are a lot of factors to consider before implementing a Snapchat marketing program.
If you’re interested in learning more about Snapchat and how businesses can utilize the app, request our most recent POV to learn five ways you can utilize Snapchat as a marketing tactic.