Search engines are moving in parallel with mobile device adoption to expand their algorithms to account for changes in search behavior when people use the mobile Web.
Bing announced in the past that mobile friendliness and relevancy would be considered as a ranking signal. Google officially announced that it is rolling out an update that factors mobile-friendly user experience as a ranking signal in mobile search results.
Worldwide, mobile search results in all languages will be significantly impacted by this change, which went into effect this week,and will likely continue rolling in for weeks to come. Now is the time to check your mobile strategy and make sure that your website is mobile friendly.
DBE’s latest POV helps you ascertain if your website is really ready for mobile audiences and what to do if it is not. To request this POV, click here.