Maximizing Local Search Best Practices for Your Business

The pace of change continues to accelerate for Local Search. The recent Google update, dubbed “Pigeon,” has caused a significant reduction in the number of Local One-Box, Local Pack, and Local Carousel results in the search engine results pages (SERPs). And Google is factoring organic ranking signals in Local Search results now too.

We’ve created a POV (Point of View) of best practices for Local Search.

Here’s a quick take on what our POV covers:

• What to include in page titles
• How to leverage the Schema.org format
• The role of location terms
• How to handle multiple business locations
• Auditing your website and listings
• Helpful tools to save time
• What to watch for with time-saving resources
• And more…

Google and the other search engines will continue to rapidly adapt their ability to serve local searches driven by people looking to take action in their immediate locations. If your business is reliant on local business, make sure your website is helping, not hindering, your business.

To download this POV please e-mail us an inquiry at: info@digitalbrandexpressions.com.