Get Connected with Pinterest Messages

Create a board, scroll, pin, repin, repeat. The Pinterest cycle is a never-ending experience of visually pleasing content.

What started as a simple, online board of favorite images, ideas, crafts, and recipes has turned into a must-have for businesses and brands. Pinterest is embracing its newfound glory by introducing additional features to boost user experience. The latest feature, Pinterest Messages, allows users to send pins and messages to those that follow at least one of their boards.

With Pinterest Messages, users can send a pin with or without text. Users also have the option to forgo the pin and just send a text-based message, much like Facebook chat. Messages can be sent to an individual or a group, allowing additional collaboration on ideas.

While Pinterest Messages seem ideal for individuals, they work well for businesses and brands that seek engagement with consumers on a personal level. Marketers can use Pinterest Messages to message top repinners with content they might enjoy, collaborate with influencers or brand advocates, or answer questions to provide additional product information.

To learn how you can use Pinterest Messages strategically and thoughtfully for marketing, please request this POV by e-mailing us at: info@digitalbrandexpressions.com.