When it comes to optimizing a
paid search account, one of the most effective and impactful ways to improve account performance is to have a negative keyword strategy. A
negative keyword is a keyword match type that allows you to filter out or prevent your ads from being served when searchers use keyword phrase(s) that don’t align with your campaign’s product or service. Some of the main benefits of including negative keywords in your accounts are:
- Increase in spend efficiency - Avoid click costs from non-relevant keyword(s) and allow more budget to be available to your higher-performing keywords.
- Improve conversion rates and lower cost-per-conversions - With more budget available for higher-performing keywords you should see conversion rates improve and cost-per-conversions decrease.
- Increase in click-through rate - Eliminating irrelevant search terms will improve ad relevancy and thus the click-through-rate.
To learn more about the importance of negative keywords when it comes to paid search, download our “Getting ‘Negative’ To Get Positive Results With Your Paid Search Program”
POV (Point of View).
To download this POV please e-mail us an inquiry at:
info@digitalbrandexpressions.com.
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