Monday, August 04, 2014

Creating Social Media Promotions That Perform!

Social media promotions can be a great way to build your followers and increase engagement on your social media channels. New fans, new leads, increased website traffic, sound like a good idea? Without a strategy and plan in place, your promotion won’t achieve the new fans, new leads, or increased website traffic you’ve hoped for.

The first, and most important, step in starting a social media promotion is determining your goals. What do you want to achieve? Is your focus on engaging current fans? Increasing your followers? Generating a specific action from your audience? Setting your goals is the first step in determining the strategy of your promotion.

The next step is determining the logistics of the promotion. Choose the platform that is right for your goal, and be sure you understand the rules for each. It’s crucial that you understand the difference between a contest and sweepstakes in order to correctly (and legally) identify your promotion.

Consider the following questions when setting up the creative aspects of your promotion.
  • What will be the theme of the promotion? Will it be around a holiday, event, or season?
  • What will you give away? Do you have a new product to introduce?
  • How will you choose the winner?
  • How long will the promotion run?
Before launching your promotion, consider the long-term - how will you track results? It’s important to use a tracking program to provide data, analysis, and insights to help you determine the success of the promotion.

After your promotion ends, gather your data and determine what worked, what didn’t work, and what you would change. Implement the results into your next promotional strategy and keep improving!

Remember, a social media promotion is more than just giving away a prize. It is a strategic and thoughtful representation of your brand.

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