Google+ is the “walking dead.”
Investors are nervous about Twitter’s long-term prospects. Will teens still be
on Instagram in five years? Over the last several weeks, industry insiders,
analysts and the media have speculated about the future of several of the
social network giants.
Every day, the
social media landscape shifts. User tastes change. Startup tech companies
emerge to disrupt the giants. The giants change their strategy overnight. All
this uncertainty and rapid change may have digital marketers scratching their
heads and, frankly, a little bit worried. After all, they’ve invested money and
resources into building social media marketing programs to attract new clients
and build loyalty among existing customers.
Companies and
brands may be wondering how to manage their social media programs, especially
when the future seems uncertain. Here at DBE, we understand the anxiety. We’ve
just published a POV for digital marketers who might be wondering
how – and how fast – to adapt their social media marketing strategy in the face
of the latest industry changes.
Here are a few
questions the POV answers:
- What does the latest “news” about social networks mean for my
current digital marketing strategy?
- Am I wasting money and resources by building a presence on them
now?
- How do I future proof my social media investment?
So stop scratching
your head. We have good news: with the right focus, your investment is secure. To download this POV please e-mail us an inquiry at: info@digitalbrandexpressions.com.
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