Client Lists SEO By DBE As One Of Best Successes

This Month, B2B Online Asked Leading Marketers:

“What single recent marketing initiative are you most proud of?”

Our client, Kirsten Bjork-Jones, director-global marketing communications, Edmund Optics answered:

“There are two. One is our continued effort in search engine optimization, just because that is tied to the most justifiable ROI. The other I'm most proud of is our grant program for universities. We're giving away $60,000 worth of free optics products this year to support outstanding undergraduate and graduate optics programs in science, technology, engineering and mathematics. It's rewarding to see the great things universities are doing involving optics, everything from cancer research to sophisticated biotech applications. We're also supporting universities that are just starting optics programs and are using actual research equipment. We run this program globally.”

For the rest of the article, visit: http://www.btobonline.com/apps/pbcs.dll/article?AID=/20110608/CMO_NEWSLETTER/306089999