Monday, December 01, 2008

Ringing The Bell In Three Different Ways

I had the pleasure and the honor to be one of the Search Engine Marketing Professional Organization (SEMPO) representatives at this morning’s NASDAQ Opening Bell ceremony. Dana Todd, SEMPO’s Chair, spoke about how the organization has grown in its five years and how significant it was to be ringing the bell on this day – Cyber Monday. Then we got to join Dana for the countdown to the opening and, as I cheered for SEMPO, I felt pride not just for the organization but also for DBE as one of its Circle Members (and one of its oldest members, too, as DBE was founded several years before SEMPO existed).

It also struck me that DBE “rings the bell” every day for our clients as we deliver quantifiable results in all forms of search marketing – optimization, paid search, reputation management and social media management. This, plus the 100% Client Satisfaction rating we received is testament to the team at DBE not just ringing the bell, but answering it as well.

Finally, on a more personal note, the streets of New York chimed this morning with the sound of Salvation Army volunteers ringing their bells. It was a pleasant reminder of the holiday season that I also heard as a call to action. And so I pass on to you the idea that we can all be bell-ringers in our own way this year and every year.

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