Google’s bounced around a bit over the last few years
regarding what constitutes best practices for SEO on responsive websites. Not too long ago, it wanted to see separate
sites for desktop and mobile devices.
Now Google has added responsive design as an option it likes to see.
Responsive websites configure themselves on
the fly to adjust to the screen they recognize a visitor is using, which means
using the same URL for your website regardless of how and where it is being
viewed by visitors.
Our latest POV “Why is Mobile Traffic Important?” cites
stats from Google’s recent “Mobile Path to Purchase” study, shows examples of
traffic shifting from desktop to mobile devices, explains what Google is
looking for from mobile site optimization, and offers a short check list of
content-related questions for your responsive site, and provides technical
elements that should be considered when planning to migrate to a responsive
platform.
It’s a lot of information in one easy-to-digest POV. To download this and our other POVs, click here.
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