It’s
Fall 2012 conference season! It’s like
back to school for marketers! Sometimes DBE
is the student, sometimes we’re the professors.
In any event, we enjoy the information exchange with the other smart
people driving the digital marketing industry forward.
Here’s
what’s coming up in September and October:
Next week I’ll be at Content Marketing World in Columbus, Ohio from September 4-6. I’m looking forward to listening to all of
the speakers and the questions
from the engaged audiences they’re sure to attract. Joe Pulizzi’s conferences are always spot on
and I absolutely enjoy them start to finish.
Registered? If not yet, save $100…use
discount code DBE12 for $100 off the registration fees. Expires at 5:00 p.m.
Eastern on Friday 8/31.
In
New York City on October 1, Marc
Englesman our director of client strategies, is hosting a panel discussion
at SMX East: What
Worries Digital Marketers & What You Can Do About It. The session is sponsored by SEMPO, the
industry association for search (and social) marketers. According to SEMPO’s most recent State of
Search Report, algorithm updates, mobile, and local were the top emerging
trends that marketers are challenged to address. And while both agencies and
brands similarly prioritized these challenges, the survey results showed
that there are differences in how they are responding to them. It’s sure to be
a lively discussion with representatives from agencies and client-side teams.
On
October 4, I’ll be speaking at MarketingProfs B2B Forum in Boston,
joined by our long-time client Deborah French of Q Center. We’ll be talking about how B2B companies can
leverage SEO-cial and quantify the results to make the CMO proud. I’m going to overview SEO-cial concepts for marketers
and share a few, short case studies. Deb
is going to kick it up a few notches with her presentation on how Q Center
approached social media marketing and integrated it with SEO. She’ll share the early missteps, what she
learned from them, and the successes that followed—what she thought she knew
and what she knows now. Good stuff! Want
to make your CFO happy? Use this
promotion code to get $200 off: SPEAK200
Then
I’m off to Hollywood—Digital Hollywood that is.
I’m speaking at the Digital
Hollywood conference in Marina Del Rey from October 15-18. My session is at 2:15 p.m. on Thursday and I’ll be
sharing perspectives on how to repurpose SEO-cial to build audiences for
entertainment properties: trailers,
direct to Web films, webisodes, RP games, and more. California here I come!
But
wait, there’s more. Marc is in Santa Clara from October 22-25 speaking at the Online
Marketing Summit (OMS) on October 25. He’ll share perspectives and case studies for
why Real SEO
Requires a Really Integrated Content Marketing Strategy and demonstrate how
a planned and intelligently executed interweaving of content—text,
infographics, video, and more—on owned, earned, and paid properties enables
companies to tell their stories in ways that make connections and generate
quantifiable business actions with forecastable ROI.
We hope to see you in our travels.
If you’re where we are, let’s connect in person!
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