Tuesday, May 24, 2011

Mobicize's Craig Rohrbaugh on Mobile Phone Privacy Concerns

Mobicize, Inc. is a strategic partner of Digital Brand Expressions and a company that is helping clients of all sizes adopt mobile best practices with business-generating mobile web sites, apps and more. We asked Managing Partner of Mobicize, Craig Rohrbaugh, to comment on a recent post on issues with mobile phone privacy on Media Post Online http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=150339&nid=126689.

Here's what Craig had to say:

Mobile privacy fears may be legitimate—but don’t stop using your smartphone. There’s been a lot of talk in the news recently about mobile privacy. More specifically, what information are Apple, Google and others collecting about your mobile usage. As the technologies and techniques used in mobile marketing and advertising are new and can be targeted to the individual, it allows for a unique opportunity for companies to develop targeted marketing strategies that are distinctive to this media. That’s very attractive to marketers and advertisers, as your phone provides the first ever one-to-one marketing channel. This also represents a benefit to the consumer, as they now can receive information that is meaningful and relevant to them based on permission based preferences.

As we’ve seen in the past, it takes time for legislation to catch up to technology. Legislators are already stepping up to the plate to ensure that online privacy laws extend to mobile, and that parameters are put in place to ensure that individuals’ rights are protected. Now that the issue is becoming so well publicized, companies and agencies are putting policies in place to ensure your privacy is protected even before laws go into effect. So, do you need to worry? Probably not, but be sure you have a clear understanding of what you are agreeing or opting-in to. You will also want to make sure there is a means to opt-out and as an added measure, you can turn off your GPS when you are not using it for navigation or app related engagement.

For more about Mobicize visit www.Mobicizeme.com.

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