A picture is worth a thousand words. As visuals become more important on social media, this statement couldn’t be more true.
Instagram is a rapidly growing platform, and businesses have been jumping on board. However, absence of widespread advertising options on Instagram has limited its use for marketing. But last month, Instagram announced new advertising options that will be open to all businesses and brands within the next few months.
In 5 short years, Instagram has become a major social media player. For example, there was a 60% increase in U.S. users from 2013 to 2014.
As these numbers continue to rise, Instagram is preparing to become increasingly “brand-friendly” by rolling out Instagram advertising to more businesses.
With all of this in mind, it’s a no-brainer for businesses and brands to think seriously about Instagram.
If you’re interested in learning more about recent changes to Instagram Advertising request our most recent POV .