Redirect Yourself Before You Wreck Yourself

Written by Bethany and Joe
Websites are designed for people. They should provide a good user experience to ensure clients and prospects receive relevant information and broader exposure to your brand. In order to be most effective, websites should also be designed in a way that allows search engines to easily find and index it. As websites evolve, new pages are added and removed on an ongoing basis. Issues can arise if users attempt to access webpages that no longer exist after an update.

In order to maintain a positive user experience and retain SEO link value acquired through previous search marketing efforts, it is important to perform some maintenance on webpages after updates are made. A 301 redirect is a directive for browsers or search engines to redirect from one URL to another. It is essentially a way for a browser or search engine to understand that although a particular page can no longer be accessed via the original URL, there is another URL the user can be directed to, in order to obtain the information sought. In our latest POV, you’ll learn about 301 redirects and why they’re an important step in proper website maintenance.
Click here to download the PoV.