Friday, October 17, 2014

It’s Vital to Get Visual

From print ads, to billboards, to TV commercials, marketing is and has been visual. Research has shown that 90% of information transmitted to the brain is visual, and our brains process images much faster than text. As we continue to move into the age of hyper-connectivity, it’s important for marketers to incorporate techniques that have stood the test of time into their marketing in the digital space.

Now more than ever, it’s vital to get visual.

Statistics show that visual content consistently receives more engagement than non-visual content. In an already over-saturated media landscape, grabbing and retaining audience attention is made even more difficult by complex algorithms designed to limit the organic reach of content. Meanwhile, millennials continue to ditch Facebook in favor of more visually-centric social media platforms. With so much out there and attention spans dwindling, what’s a marketer to do?

To learn why visual content should be an important piece of your digital marketing mix, please e-mail us a request for this POV at:

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