Monday, August 15, 2011

Change for Kids Changes Work

DBE has been providing pro bono support to a few small, non-profit organizations, including Change for Kids. This organization partners with New York City public schools to empower underprivileged children by providing them with a broad range of innovative literacy, arts, and music programs. Some of the measures we implemented when we took control of their Google Grants campaign include:

• Structure keywords into smaller, more closely related ad groups to build on the existing keyword list to significantly increase the number of keywords used
• Revamp ad copy and strengthen the calls to action.
• Keep the local advertising reach, but supplement it with a national component

We mention this now as we were very pleased to recently receive this update on the campaign from Colin Smith of Change for Kids on the performance improvements made by Rob Trautner, who heads our pay-per-click programs here at DBE:

Just wanted to let you guys know that in addition to our page visits going from about 200 a week before your help to 1,592 last week, we had a group that heard about us through the AdWords campaign just throw a fundraiser for their birthdays. They'll be donating over $1,000 to CFK from it (enough to provide a year of visual art to more than 5 children who otherwise have had all their art programs cut). And that's before we overhaul our website over the next 6-9 months. Thank you again for all your help.

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