Wednesday, September 15, 2010

Meet the New Twitter: Update on Twitter’s Redesign

On Tuesday, Twitter announced that it is rolling out the new version of its website interface. The streamlined design improves the experience of using in your browser, effectively reducing the demand for third-party apps such as TweetDeck and Seesmic Desktop.

The design mirrors that of the recently released Twitter iPad app. While followers, favorites and trending topics still appear in the right-hand sidebar, frequently accessed features such as mentions, retweets, searches, and lists have been relocated to the top of your timeline.

Twitter users no longer need to leave the site to view photos and videos. Thanks to partnerships with YouTube, Flickr, USTREAM, Vimeo, Dailybooth, DeviantArt, Etsy, Justin.TV, Kickstarter, Kiva, Photozou, Plixi, Twitgoo, TwitPic, Twitvid, and Yfrog, multimedia content is now integrated into the Twitter stream.

You can also learn more about other users without having to leave your Twitter homepage. Clicking on a username will pull up details of the person’s profile in the right panel of the screen and clicking on a tweet will display additional tweets from that user, as well as other related information.

This has the overall effect of increasing the amount of time each user spends at, making it easier for Twitter to deliver impressions for its advertisers. The updated interface’s similarities to Facebook should also get a warm response from Twitter newbies who have often complained that Twitter is too hard to use.

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