Monday, March 01, 2010

GetClicky with your Crazy Egg – 2 Cool Tools

In the last few weeks we came across 2 tools that we think are pretty cool and wanted to share:

Crazy Egg: Their tagline is “visualize your visitors” and with their heat mapping tool, you can get a quick picture of how visitors are navigating your site and what areas are generating the most interest. True, Google Analytics’ site overlay feature does something similar, showing click through rates for different elements on a page, but we think Crazy Egg’s heat maps are more user friendly and better for quick assessments of what is and isn’t working. Here’s an example of a Crazy Egg heatmap for the DBE Services page:

The tool is relatively inexpensive, too. For sites with 10,000 visitors or less per month, it costs just $9 per month and goes up to $99 per month for sites with 250,000 or fewer visitors.

GetClicky: GetClicky is a web analytics program. We’re big-time Google Analytics fans here, but GetClicky provides some juicy additional data that we’re definitely intrigued by. It provides all the usual tracking, but where it seems especially useful is in tracking downloads. In addition to providing how many of a particular download occurred, GetClicky will also tell you information about the individual user who completed the download, including:

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  • What company or ISP they came from
  • How they arrived at your site, and if it was from a search engine, what keyword they used
  • What time they performed the action
  • How long they spent on the site

link rel="File-List" href="file:///C:%5CDOCUME%7E1%5CACAFFE%7E1.DIG%5CLOCALS%7E1%5CTemp%5Cmsohtml1%5C01%5Cclip_filelist.xml">

If you had the time and resources, this could be a great little prospecting tool to see who’s been checking you out and who you might want to reach out to. It can also provide a clearer picture of who is interested in your content to help inform your marketing strategy or future content development.

GetClicky also provides Twitter Analytics. We haven’t played with this feature yet, but from their website, it sounds a lot like a HootSuite or TweetDeck, but integrated directly into your web stats. They say you can enter keywords that you want to monitor on Twitter and GetClicky will “do the rest”, plus you have the ability to reply or retweet directly from GetClicky.

Again, the tool is pretty inexpensive, starting at just $9.99 per month and increasing from there: (There’s a free version, too but the data it offers is more limited).

We’ll keep you posted as we continue to find new tools that we think are worth sharing.

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