Wednesday, October 01, 2008

Helpful Hint: YouTube Video Analytics

Did you know that when you upload videos to Youtube, you can see how often your videos are viewed in different geographic regions, as well as how popular they are relative to all videos in that market over a given period of time? You can also delve deeper into the lifecycle of your videos. For example, you can see how long it takes for a video to become popular, and what happens to video views as popularity peaks. Using these metrics, companies can refine their online video marketing strategy and create content that really speaks to their target audiences.

You can find these metrics by clicking under the "About this Video" button under My account > Videos, Favorites, Playlists > Manage my Video.

Also, this week Google launched Hot Spots for YouTube. The new analytics tool tells which specific parts of those videos are "hotter" than others, exactly when viewers tend to leave your videos and which scenes within a video they watch again and again. You can find this new feature under the Hot Spots tab within the Insight Dashboard.

For more online marketing tips, please visit DBE's YouTube Guru Channel.

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