Get Connected with Pinterest Messages

Create a board, scroll, pin, repin, repeat. The Pinterest cycle is a never-ending experience of visually pleasing content.

What started as a simple, online board of favorite images, ideas, crafts, and recipes has turned into a must-have for businesses and brands. Pinterest is embracing its newfound glory by introducing additional features to boost user experience. The latest feature, Pinterest Messages, allows users to send pins and messages to those that follow at least one of their boards.

With Pinterest Messages, users can send a pin with or without text. Users also have the option to forgo the pin and just send a text-based message, much like Facebook chat. Messages can be sent to an individual or a group, allowing additional collaboration on ideas.

While Pinterest Messages seem ideal for individuals, they work well for businesses and brands that seek engagement with consumers on a personal level. Marketers can use Pinterest Messages to message top repinners with content they might enjoy, collaborate with influencers or brand advocates, or answer questions to provide additional product information.

To learn how you can use Pinterest Messages strategically and thoughtfully for marketing, please request this POV by e-mailing us at: info@digitalbrandexpressions.com.

Maximizing Local Search Best Practices for Your Business

The pace of change continues to accelerate for Local Search. The recent Google update, dubbed “Pigeon,” has caused a significant reduction in the number of Local One-Box, Local Pack, and Local Carousel results in the search engine results pages (SERPs). And Google is factoring organic ranking signals in Local Search results now too.

We’ve created a POV (Point of View) of best practices for Local Search.

Here’s a quick take on what our POV covers:

• What to include in page titles
• How to leverage the Schema.org format
• The role of location terms
• How to handle multiple business locations
• Auditing your website and listings
• Helpful tools to save time
• What to watch for with time-saving resources
• And more…

Google and the other search engines will continue to rapidly adapt their ability to serve local searches driven by people looking to take action in their immediate locations. If your business is reliant on local business, make sure your website is helping, not hindering, your business.

To download this POV please e-mail us an inquiry at: info@digitalbrandexpressions.com.