Socializing Your Organization

If 2009 was the year that businesses jumped into the social media channel in a big way, then 2010 is already shaping up to be the year that they’re taking a step back to get more strategic.

We’re seeing public, private and not-for-profits looking for a more structured approach to leveraging this here-to-stay channel. They’re looking for help in assessing the ways departments and employees are using social media now and in developing policies, procedures and detailed protocols for moving forward in brand-aligned ways.

There have been too many companies big and small being embarrassed by brandjacking incidents, overzealous employees spilling confidential beans, and employees very comfortable with social media for personal use not realizing—until it’s too late—that there are differences between communicating personally and communicating on behalf of their firms.

The continual blurring of the lines between personal and professional time is one factor driving much of intra-company debates as to when employees are “on the clock.” Another driver is who owns the content that employees create when it’s created “on their own time.” Still another is how much a company can dictate, or suggest, in terms of what employees choose to tweet, post, or blog about.

To get a better understanding of where organizations are along the 5-phase process that DBE has identified for enterprise-wide adoption of social media as a communications channel, we’re fielding a survey. It’s short, taking about 3 minutes to complete. Once the results are tabulated, we’ll be writing an analysis to share our findings. If you’d like the results delivered to you, take the survey and make sure you provide your email address at the end.

We’re expecting to close the survey in mid-February, so give us 3 minutes now and we’ll give you some good insights to help you see where you company stacks up compared with others of its size—and how to work with your colleagues to make your company an engaging player in the social media channel.

3 LinkedIn Tools You Ought to Try

If you’re one of the more than 55-million people who use LinkedIn for professional networking, you may be familiar with popular features such as LinkedIn Groups, Company Profiles, and Job Search. But did you know that there are many more networking and research tools available to you?

Here are 3 of LinkedIn’s lesser-known features that you may want to try:

Reference Search: Want to learn more about a potential employee, employer, or business partner? Reference Search allows you to enter the names and years that a person worked for a particular company. LinkedIn will then show you which people in your network worked with your candidate during that time period so you can contact them for more information. (Note: You must upgrade to a paid account before you can use this feature.)

Productivity Tools: Build your network more efficiently using the Microsoft Outlook Toolbar, Browser Toolbar for IE or Firefox, mobile apps, widget for Lotus Notes, and other tools. You can quickly and easily search for people, stay connected to your network, sync LinkedIn to your address book, and more. These tools only take a moment to download, yet can help you save a lot of time in the long run.

Service Provider Directory: Looking for a web designer, attorney, personal trainer, or other service provider who does top-quality work? You can tap into the combined experience of LinkedIn’s members by searching in the Service Providers Directory. Profiles are listed by category, location, and total number of recommendations. A service provider doesn’t need to have a LinkedIn profile for you to submit a recommendation, you only need their name and email address.

(How can you make sure your own profile is included in the Service Provider Directory? If you fall under one of the predefined service provider categories, simply ask your clients to recommend your work. When a client posts a recommendation to your personal LinkedIn profile, you’ll automatically be added to the directory and, as you gain more endorsements, your rank will improve.)